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Industries · Media & Streaming

Autonomous AI discovery built for media & streaming.

Continuous AI discovery across your subscriber, viewing, billing, and content data. Every finding ships with the underlying queries, the cohort definition, and the cost of the run. The cohort-level questions that never make it past the weekly subscriber deck, answered before your next subscription review.

Built for Heads of Subscriber Growth, Heads of Retention, VPs of Content Strategy, and Heads of Analytics at streaming video, audio, and digital subscription services.

CRITICALTrial conversion cliff
Trial-to-paid conversion from one promotion partner fell from 41% to 19% over six weeks.
~24,000 trial signups from the affected partner…
From a real DecisionBox run
Why DecisionBox

The cohort-level questions that never make it past the weekly subscriber deck, running overnight against your data.

Your team owns the content slate, the pricing, the acquisition mix. The agent runs unattended against your subscriber, viewing, billing, and engagement data — and ships findings into a queue your team triages. Every claim carries the underlying queries and the data-validated number, not the billing-system-reported or SDK-reported one.

See how the agent reads content × subscription behavior
The cost of late signals

The subscriber count looks fine. The cohort underneath is where the book actually moved.

Three benchmarks every streaming retention and content leader recognizes. Each points to the same gap: your data already holds the signals — content-driven retention, trial conversion by source, plan-mix economics — but they only surface when somebody asks the right question. Most weeks, nobody does.

Monthly churn
5.5%
Median monthly churn across U.S. premium SVOD services. The aggregate hides which cohorts, plans, and content paths carry the at-risk subscribers.
Antenna, State of Subscriptions
Trial-to-paid conversion
~60%
Typical trial-to-paid conversion rate for established streaming services. Source-level conversion varies by 20+ points; the blended number conceals which acquisition partners actually convert.
Parks Associates, Streaming Trial Benchmarks
Service stacking
4.0
Average number of paid streaming services per U.S. household. Subscribers churn services in rotation; your data holds the engagement signals that predict which service gets cut next.
Deloitte, Digital Media Trends Survey
From real runs

Three findings the agent surfaced, paired with the recommendation it shipped.

Three shapes the subscription team sees every quarter: a single-source trial conversion cliff the aggregate concealed, a cross-system content-driven retention pattern the dashboard couldn't see, and a plan-mix mirage the annual share averaged into a win. Same auditable trail every time — severity, the underlying queries, the cohort definition, the cost of the run.

CRITICALTrial conversion cliff
Trial-to-paid conversion from one promotion partner fell from 41% to 19% over six weeks.
period: 6-week rolling · affected partner T→P: 41%…
Cross-checked against trials.by_source…
single-source conversion cliff
P1Recommendation
Pause partner placement + reweight promo
Pause the affected partner placement pending review;
Expected impact
target: stop paying for trials that don't convert…
Target: Pause partner…3 concrete actions
CRITICALContent retention signal
Subscribers who watched two episodes of one mid-tier title retain at D90 18 points above baseline.
retention-positive title: D90 retention +18 pts vs…
Cross-checked across viewing.episode_completions…
cross-system pattern
P1Recommendation
Re-rank recommendations + revisit marketing mix
Re-rank the recommendation surfaces toward the retention-positive title;
Expected impact
target: convert content viewing into retention · effort…
Target: Re-rank recommendati…3 concrete actions
HIGHPlan-mix mirage
Annual plan share grew 14% — flagged in the board deck as a retention win.
annual plan share: 22% → 36% (+14 pts)…
Cross-checked across subscriptions.plan_history…
annual share hid the ARPU
P1Recommendation
Re-cost annual promo + correct board materials
Re-cost the annual promo against effective monthly ARPU;
Expected impact
target: stop trading revenue for plan-share optics…
Target: Re-cost annual…3 concrete actions

Point the agent at your subscriber data for a week. Triage what it finds Monday morning.

Use cases

Five surfaces the team already owns, one continuous discovery.

Same engine, same data, five categories of work your team is already doing — or wants to do, if the queue ever clears. Pick the surface that matters this quarter.

The trial cohort that signed up and never opened the app.

Trial-to-paid conversion drift by acquisition source, plan offered, content surfaced, and onboarding cohort. The agent reads trials, first-session viewing, billing events, and content recommendations together — and surfaces the cohorts whose conversion shape changed before the weekly subscriber deck shows it. The deep dive lives in how the agent decides what to investigate.

Sample analysis areas
  • Trial-to-paid conversion drift by acquisition source and creative
  • First-session engagement as a conversion predictor
  • Onboarding-step drop-off (account creation → first watch → second session)
  • Plan-selection patterns across trial cohorts
  • Win-back conversion scoring for re-engaged trialists
Why DecisionBox

Built for streaming services who want a cohort analyst running overnight, not three dashboards to reconcile.

Three things every finding from DecisionBox carries. None of them changes how your team works in your subscription billing system, your product analytics SDK, your content recommendation surface, or whatever data tools and BI you already standardized on.

Sees what nobody had time to query for

The agent picks which cohorts, acquisition sources, content titles, and plan segments to investigate from your subscriber, viewing, billing, and engagement data. Findings ship into a queue your team triages in the morning. The cohort-level question stops sitting in the data waiting for the next QBR.

Every number you'd defend at the subscription review

The underlying queries the agent ran, the cohort definition, the data window, the cost of the run, the validation checks. Your team re-runs anything, extends anything, overrides anything. No black boxes, no billing-system-reported or SDK-reported numbers the data can't validate, no "trust the AI."

Reads all your data, not just the billing system and the analytics SDK

Subscription billing plus viewing, content metadata, marketing spend, and engagement — read together. The patterns Recurly, Chargebee, or Stripe Billing can't see (because they only see subscription state) and the patterns Mixpanel or Amplitude can't see (because they only see events) surface when your data is read end-to-end. Snowflake, BigQuery, Databricks, Redshift, PostgreSQL. Open source, AGPL v3. The agent meets you on the stack you already run.

The next subscription review, with the cohort shifts already mapped.